An Implementation of Consumer-Oriented Traceability in Compound Feed

Abstract

Traceability refers to the ability to trace and track a food, feedstuff, a food-producing animal, or any substance intended to be, or expected to be, incorporated into a food or feedstuff. Consumers-oriented traceability (COT) is a traceability approach which aims to provide tools for accessing textual and visual information about the history of production and location of aproduct by consumers. COT increases efficiency of traceability systems with online real time query of products’ information in supermarkets. This paper discusses the needs for COT with special reference to the chains of compound animal feeds and poultry meat. In addition, the COT design approaches and components of the feedTRace, a compound feed and poultry meat traceability system which has been tested in Çukurova Region of Turkey are introduced, and its functionalities are discussed on matching some of requirements for COT.